Online Privacy News and Views
The GDPR, Cookie Consent and Customer-Centric Privacy
The EU GDPR heralds a big change for online services and explicitly brings the use of cookies and similar technologies under its remit. The European Commission has now launched a public consultation for a revision of the ePrivacy Directive from which the EU cookie laws are derived to make sure these two instruments are harmonised for maximum consistency in the areas where they overlap. In this article I provide an overview of what the GDPR may mean for cookie consent as we have come to know it, and the opportunities this presents for forward thinking businesses to embrace a customer first online experience with respect to privacy.
